I was honoured to be a part of the high-profile ceramic poppies installation at the Tower of London, to commemorate the centenary of the outbreak of the First World War.
More than five million people are estimated to have visited the Blood Swept Lands and Seas of Red installation during the months the 888,246 ceramic red poppies were displayed at the Tower.
For my part, I was commissioned to design the event microsite for the sale of the poppies, which were available to purchase, to raise
money for six chosen service charities. Working in partnership with a digital agency, we were given six weeks to deliver the project.
In addition I was also asked to produce a VIP invite for a selected guest list who attended the installation, for which I produced a beautiful, high-end invitation and brochure.
The Tower of London also wanted to document the last roll call - 180 names read at sunset - and so I filmed for 96 days, in all weather conditions, recording and collecting raw footage on a daily basis, which was edited and uploaded onto the website as near as live as possible.
A final element to the project was to design a competition site as part of a schools project, run by the Tower of London, to raise awareness and engage with children across the UK. So I came up with the concept of a mosaic, where children across the UK could upload, free of charge, their poems, drawings and thoughts about the First World War. This was supported by print materials, namely posters and promotional material for use in schools, publicising fundraising opportunities to support the six charities.