I was commissioned by the Caprice group to design a promotional banner for their latest restaurant venture SexyFish.
The brief was to create ‘a neon fish from Essex’ to wrap around the hoarding of the Mayfair construction site 27 x 5 meters. The client requested the sign to be illuminated, so my initial designs contained LED flex lighting. This was swiftly rejected by Westminster council planning. We looked at various materials to create a realistic neon effect, including phosphorescent stickers.
The solution was to illustrate the shark in Cinema 4D and print the banner panels with HP’s latest water-based printer to achieve the vibrancy needed.